Friday, November 9, 2012

Do Plus Size Women Identify With Other Plus Size Women?

For years we’ve demanded to see more plus size women in the pages of magazines and in ad campaigns. Despite success stories in various magazines, “the experts” If over 50% of the female population wears fits into the category of plus size, featuring plus size models in magazines only makes sense. It’s as simple as 1 + 1 = 2….Easy.
A new study conducted by Durham University has confirmed what plus size women have been saying for years, that plus size women prefer to see other curvy girls in ad campaigns. It’s a shame that it took them so long to see the light but I guess its better than them not seeing it at all.
Durham University’s research supports the idea that models used in advertisements should represent average women, women who are a size 12….plus size women. The study also suggests that the use of average women would assist in developing healthier attitudes toward eating.
When participants were shown ‘glamourous’ plus size women alongside underweight women the participants were partial toward the plus size women.
According to Dr. Lynda Boothroyd, lead author of the report, “we found that visual experience (seeing larger or thinner bodies) changed preferences for our whole sample. Women’s own body image didn’t play a role and we didn’t include their weight in our paper.”
To view the study:
Everyone wants to see some one that looks like them in magazines and advertisements. The problem I have with plus media is most models are not over a size 18. I hear a lot of complaints from women size 20 and up. They also want to see women in the media around their size as well. Even in the plus size community there is still certain things that needs to be changed and this is one of them. I cant relate to a plus size woman that's a size 14/16.
Article above courtesy of

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